Question 3: What kind of media institution might distribute your media product and why?

The name of our production company is 'Offbeat Productions'. We are an independent company based in the UK that specialise in producing films with niche concepts.

For 'Exceptional' we decided that 'Box Spotlight' would distribute our film, they are a global institution who are both vertically and horizontally integrated. They have a keen interest in films that are able to reach wide audiences but have niche plot/ideas. The main aspect of our film that would appeal to them is the fact that we are pushing the extent to which the hero is isolated, and even though he fits many of the conventions of the typical hero, he does not have a latex suit and he hasn't got a special superhero name. This makes the narrative much more 'real' and relative to everyday life.

'Box Spotlight' is most similar to 'Fox Searchlight' as they focus on producing and distributing films with niche concepts and are made independently but still have a wide appeal. Examples of their biggest grossing films are displayed in the moodboard below.

Fox Searchlight's top grossing films

'Exceptional' would be released nationally in the UK in the biggest cinema chains, including Cineworld and Odeon, due to the audiences that we are appealing to. The premiere for the film would probably take place in Leicester Square and would be a red carpet event, due to the distributing company of the film and the wide audience appeal.

Rolling out the red carpet at Leicester Square

After its release in cinemas, 'Exceptional' would most likely be shown on Sky Premiere, Sky Drama & Romance, Sky Sci-Fi & Horror. This is because of the different features to the film and the different markets that it could appeal to. It would be broadcasted on these channels because Fox Searchlight which is owned by News Corporation, which is one of Rupert Murdoch's companies. He also owns BSkyB which means that to maximise the profits that they make, they will show it on their own channels.

Flowchart of ownership and possible platforms
to broadcast 'Exceptional'