Question 5: How did you attract/address your audience?

During the planning stages of making the opening sequence we tried to draw upon our case study: Avatar (Cameron, 2009) by having different aspects in the film to appeal to different audiences. Therefore allowing the film to have a wide reach.

The superhero genre automatically means that there will be an unrealistic aspect to the film because it is very unheard of that people can move things with their mind. This means that the film can offer the audience a sense of escapism from their everyday lives. By following most of the conventions of the superhero genre we could appeal to the mass audience that enjoy the genre.

However, the fact that Angus appears to be one of the more believable/'realistic' superheroes, as he does not have a latex suit or a special superhero name, means that some of the audience would desire to be like him. The sense of realism could appeal to a sector of our target audience that prefer the realistic, darker styles of superhero films, i.e. The Dark Knight.

Even though Angus has superpowers he still has to deal with the issues of an ordinary 17 year old boy at high school. This means that most of the audience will be able to relate to his circumstances and will be able to identify with him. We purposefully chose not to state where the high school was located because then it would allow for this theme to be universal and applicable to anyone who has attended school.

'Exceptional' would appeal to females (especially teenagers) with the romance storyline between Angus and Jessica. Not only would the romantic aspect appeal to those who enjoy the romance genre, but it would act as another sense of escapism as the audience could experience it through the main characters.

In order to create the conventional epic opening of a superhero film we used our soundtrack and the opening graphics. The music at both points in the sequence starts off quieter and gradually picks up volume, which allowed for the atmosphere to build. This worked together with the graphics because they were telling the story of Angus' powers. Although when we got feedback from the audience screening it was evident that this was not very clear as the majority of the audience did not understand the relevance of the drawings.

Opening titles

After post-production was completed, we held an audience screening for people to watch the opening sequence and give us feedback. We asked them to complete a questionnaire in order for us to measure how successful we had been at appealing to the audience.



In order to publicise the publicise the event we used posters, facebook and word of mouth. We also uploaded our video to the latymermedia YouTube channel, in order to reach wider audiences.

We used facebook to send out invitations and publicise the screening

When we were planning for our screening we decided to form a symbiotic relationship with Group 2 ('Cataclysm') in order to pull in a larger audience for both screenings. We did this by sticking up the posters together and having a joint screening.

Exceptional Poster Group 3